Barrière Poker in collaboration with Caesars Interactive Entertainment (CIE) work together since January 2011 on the World Series of Poker Europe.
Today, it is a poker site online they want to launch. The barrier group is the market leader of the casinos in France and Switzerland and one of the main players in this market in Europe. The agreement between the two groups are on "a technological partnership with world vocation".
In this regard, Xavier Etienne, President of barrier Poker: "It is an exclusive cooperation agreement which peaked in the long term and which will develop a platform of global benchmark for regulated market, in Europe as in the rest of the world".
The purpose of this partnership is to continue to grow on the french market in the words of Xavier Etienne. The two companies will rely on technology designed and developed by LB Poker (BarrierePoker.fr) for the french market.
Mitch Garber, President and CEO of Caesars Interactive Entertainment, said: "having concluded a first agreement for the WSOP in Europe, we are now pleased to build with LB Poker a strategy long term through co-development of a platform owner of poker online. The strong potential of the French technology of LB Poker will help us accelerate our operating strategy of our brands on the online games for the future in all countries where poker is or will be legal "."
Under the terms of the agreement, when the project will be successful, "each of the two companies may use the resulting platform for their collaboration in countries where online poker is or will be regulated, and in which one or the other would decide to operate".
Alongside this new, in the case of regulation of the online poker in the United States, 888 will provide to Caesars Entertainment a platform of online poker as is the case currently in the United Kingdom.
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