Playboy Enterprises, owner of the famous erotic magazine, wants to start in poker online as early as 2013! A partnership with the Quebec company Amaya Gaming Group comes to realize the project!
In a statement sent to the media yesterday, Playboy and Amaya announced a strategic agreement to develop online games (poker and lottery) to the effigy of the famous Playboy logo.
As a reminder, Amaya Gaming Group (based in Montreal) had been referred to it in January 2012 acquiring 90% of Cryptologic shares for a total of 29, 5 M$.
In September, Amaya then bought the US group electronic game manufacturer Cadillac Jack Inc. Later, on 1 October, Amaya bought Ongame network for 25 M euro (which was owned until there at bwin.party).
For more details about Amaya, you can read or reread our article published on Ongame purchase by Amaya: Amaya buys the Ongame network!
"The game is a perfect vehicle for our strategy" the CEO of Playboy Enterprises, Scott Flanders said, "and we are pleased to be partner of Amaya on this project, combining a world-famous brand and a leading technology partner to offer exciting gaming experiences".
CEO of Amaya, David Baazov was also confident: "thanks to its huge audience online and an unparalleled commitment to his fans in social media than any other brand, we are confident that our collaboration with Playboy becomes a recipe for success".
Indicatively, the Playboy Internet site receives 10 million visitors per month, making an interesting pool of potential players.
PokerCollectif will inform you of the release of this virtual game room!
In the meantime, you can discuss it on our discussion forums: Playboy will launch in 2013 online poker!
